This is an advertising of “Wonderbra”, a kind of creative and interactive advertisement. When I saw this advertisement at first time, I felt very interest and gave me deep impression, Whether as an advertising or design, it is a good works.
Firstly, pictures easy to understand, is an upper body of a female only wearing a bra, shows exactly what the product does;
Secondly, color clear, the background is light color, product — bra is black. In sharp contrast, product be able to come to the fore in color;
Thirdly, layout simple, the product is the main content, and it occupied 2/3 of pages. And have a gimmick that actually demonstrates the product benefit.
Finally, make interact, as the bra on the two pages ad, get palled titer to pull together the ‘boob’s’ with the wounder bra, the pages bend up-wards which then from out 2D fount view, it makes the body slimmer, which make the boobs look bigger.
The idea is not only emergent properties of product, but also adds the interaction with people, This is the main selling point of this advertising and the main success point.
Also, there are some more Wonderbra advertisements and much interest:
